Recently a modest Fashion week kicked off this weekend in London and it was all about showcasing the latest styles in abayas, hijabs, and long hemlines.
It was the second instalment of the two-day event held at Victoria House. In this show Lindsay Lohan made an appearance, the show was Bloomsbury, saw models parading down the runway in demure clothing. The event charged Euro 200 for tickets that were running alongside London Fashion Week. The show emphasized on features shopping, talks, workshops, and runway shows that even included “sharia legal hub”. This show was initiated when women in Iran, and around the world, risked imprisonment by burning their hijabs in protest against the headscarf #NoHijabDay.
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The show had 40 designers from all around the world that showcased different ways of wearing and carrying fashion scarves, hijabs, and loose-fitting maxi dresses at the annual style showcase organized by Haute Elan, who say ‘modest fashion’ is one of the fastest-growing consumer markets. It comes just two months after sportswear giant Nike launched its first ever sports hijab with UAE ice skater Zahra Lari.
If UK’s e-commerce retailers are to be believed, then the event took a whole new level and described on its website as a ‘new and exciting addition to London’s fashion calendar’. Along with this, the motive of this show was to boost brands that cater to religious women and those who prefer to dress modestly. The show featured how to wear scarves, hijabs, plus shopping talks, workshops as well as networking and trade discussions – and a gynaecology clinic.
According to the e-commerce website, there were certain special guests including HRH Datin Norjuma Binti Habib Mohamed of Malaysia, Muna AbuSulayman of Saudi Arabia, HRH Sara Al Madani of UAE and Lindsay Lohan. Modest Fashion Week in London also featured design labels as Nasiba Hafez and 1001 Abayas.
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A Designer named Roda Abdi gave his statement regarding modest fashion as: ‘Making the sure length of the clothes is appropriate, not sheer, and no slits or cuts which would make the clothes unsuitable for modest wear’. There is a woman behind initiating the concept of luxury hijab and she worked on it tremendously. She also got praised for her fabulous work for bringing high street stores like Debenhams for stocking modest designs, adding: ‘I believe in the next four to five years this will be a norm.’
Meanwhile hijabi blogger Dina Tokio, who has more than 1 million Instagram followers, last year praised the event as ‘revolutionary’. In an interview with Blogosphere magazine, she said: ‘I feel like brands are coming on board with diversity now and I think that it’s down to social media and how much talent there is out there.’ The event was organized for a good cause to appreciate Muslim women or the women’s out there that dress up their self in a modest way. The show turned out to be a successful one as it turned out to be a positive one for women with hijabs.