HERE IS THAT ONE PIECE OF CLOTHING THAT MAKES ARMANI $ 3.3 BILLION BRAND

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Who doesn’t know Giorgio Armani? And who would not like to take fashion advice from him and his brand?

Armani Giorgio is an Italian Fashion designer who is popular around the world for his fabulous clothing lines. The man is 80 years old and is still a household name worn underpants, accessories, and watches.

Armani is considered as a pioneer in anticipating the trend of luxury to the masses and his hands-on approach for such scrupulous control. He always looks for opportunities rather than risks, Armani has a fabulous range of designer denim and T-shirts along with his sweeping eagle logo that helped him build his name globally and cement his stature. The denim collection of Armani is more geared towards wholesale such as several departmental stores and multi-brand specialty boutiques. These multi bands influenced the designer in his decision given the challenging time this channel is facing.

Armani is a brand and we all know it, but how massive it is you really need to know this. The designer Armani spent his four years just to make efforts among his namesake ready to wear labels such as Emporio Armani, and Armani Exchange. There is one item for fashion, every woman needs and Armani agree to it and it’s a classic jacket.

At Milan Fashion Week, on Saturday, Armani had the latest brand fall 2018 show, at where Armani himself headed to Milan’s Armani Theater for a screening of the latest project. He had tied with the brand and it was A Jacket (Una Giacca) that is a new short film directed by Michele Placido. The short film storyline was based on the one particular clothing item that has fuelled his $3.32-billion empire.

Emporio Armani : Runway - Paris Fashion Week Womenswear Spring/Summer 2017

While speaking with WWD Mr. Armani, explained about the piece that stood the test of time.

Mr. Armani said: “The jacket emphasizes the body and also gives a sense of power. It represents one of the fundamental elements of my aesthetics and transforming it into a narrative theme, was undoubtedly a challenge,” he further said, adding that he liked the film more than he thought, he could be considering, he wasn’t too involved in its production.

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The screenwriter of the movie named Francesca Marciano also claimed in on the significance of the jackets and said that its story was “the one that most related to Armani’s aesthetic while maintaining a narrative. The jacket epitomizes Armani’s creativity and goes deeper into the meaning of fashion rather than by merely celebrating it.”

The film’s initiative is to support Armani for the new students in Milan, a new incubator-like initiative has been designer for film. Back in last November, there were only a few students who participated and got selected for a workshop. After the selection, the students took on training for eight modules to help complete the film.

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Armani added that the project’s creation, of course, stemmed from his interest in the film. He’s dressed numerous actors and actresses over the years.

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